Solvåg

Focus: Minimalist, atmospheric, and site-specific.

A visual identity for holiday homes located in the Norwegian fjord landscape. In contrast to more conceptual works, the focus here is on clarity, atmosphere, and a strong connection to the location.

The Concept: The design translates physical qualities such as light, space, and natural materials into a visual language. Instead of adding complexity, the design reduces elements to the essentials to allow the tranquility of the surroundings to take center stage.

The Logo: The shape of the logo is derived from the silhouette of the boathouse—a central and recognisable element on-site. This is complemented by geographical coordinates referencing the exact location of Solvåg.