Focus: Natural, premium, and authentic. 

This project was developed as a comprehensive communication and identity system for Myelor, a high-end farm brand based in Portugal. The goal was to create a brand that reflects the harmony between traditional agriculture and modern, minimalist aesthetics, specifically for products like honey, olive oil and berry spices. 

The Concept: Rather than following generic agricultural tropes, the communication focuses on clarity and the purity of the products. The identity invites customers to experience the authentic taste of the Monte da Atalaia through a visual language shaped by typically Altentejo colours and a clear, structured typography. 

The Key Visual: The central element is the minimalist donkey symbol. It was chosen to represent the heritage of the farm and its intelligence and connection to the Portuguese landscape. The symbol is designed for versatility —appearing as a bold master logo on packaging or as a refined seal on stamps and stationery, mirroring the hand-crafted nature of the entire MYELOR range.